Techniques To Use In A Persuasive Essay

One skill that students often suffers within persuasive writing is how to acknowledge opposing viewpoints. It is important for each student to be aware of different writing styles. In addition to this, a student must be aware of the formats and techniques of writing. Besides the format and style, a student should know how to convince a reader. They should be able to convince that whatever they are saying is true. As a result, this will reflect that you are an expert in your niche. Due to this the readers will follow your instructions. Thus, we will discuss the persuasive writing techniques along with the examples. This will provide you an extensive knowledge of the persuasive style of writing.

What is persuasive writing technique?

Persuasive techniques definition

It is a written form of an oral debate.Persuasive writing technique is an interesting style of writing for the students.

Especially relevant, using this technique a writer can convince a reader that his opinion of a topic is correct. Furthermore, selection of the words is the most important factor while writing persuasively. The reader should understand what the writer wants to say. Besides that, they should write logical arguments and create a strong close argument. Most noteworthy for a student is to know the different techniques of persuasive writing.

Besides that, they should write logical arguments and create a strong close argument. It is important for a student to know the different techniques of persuasive writing.

A writer uses different ways to persuade people. There are different techniques in persuasive writing. Let’s discuss in detail the techniques of persuasive writing and why it is important to write persuasively.


Why is persuasive technique important for the students?

First of all, it is important for a student to know different forms of writing styles.  For a student persuasive technique can be a wonderful way to express their views on a topic. Furthermore, it is a way to understand a student’s passion. In addition, the student gets the opportunity to research on subjects that they are interested in.

Moreover engaging in persuasive writing technique helps the students to improve different styles of writing. They can improve their writing structure and research style. Moreover, it will help them forming evidence-based logical conclusions, opinions, and arguments.

How should a teacher teach persuasive writing techniques in the classroom?

There are a number of techniques to persuade. At first, teachers should start with the fundamental of the persuasive writing techniques. They can give examples of persuasive writing techniques such as passages from newspapers or audio clips of speeches or lectures. Besides, they can encourage the students to engage in debates or speeches. In addition to this, the teachers should teach the key elements and the format of persuasive technique such as

  • Usage of persuasive words
  • Including the elements of persuasive writing technique

How to use Persuasive language Words?

There are a number of persuasive language words and phrases used for persuading the reader. A writer attracts the reader’s attention by using different ways to persuade in writing. It is important for a student to know that how they should use persuasive language words.

The writer uses a number of persuasive language words to attract reader’s attention.

Some of the examples include – for this reason, because, I believe, as evidence shows etc.

The teachers can display a list of these words and phrases. This will help the student to easily use them when writing persuasive essays.

In addition, the teachers can display a list of these words and phrases. Therefore, this will help the student to easily use them when writing persuasive essays.

How to include the Elements of Persuasive Writing?

The basic elements of the persuasive writing techniques include:


This is the primary stage of the persuasive technique writing. The introduction of a persuasive essay or paper must be attractive. While reading the introduction part, the reader should get a clear idea of the author’s purpose in writing.

The introduction is the main stage from where the reader understands the basis of the thesis. Therefore, it should be simple and catchy.


This forms the volume of the persuasion. It includes an argument along with at least three evidence supporting each argument.

In this segment, the writer tries to prove his thesis by providing examples. Here you will get the all the information of the article.


The conclusion of the essay should repeat the main points. It should never introduce new ideas or things not discussed in the body of the paper. It is the only element which justifies your thesis. In addition to this, the writer may use some strong point to convince the readers.

As a result, it is the only element which justifies your thesis. In addition to this, the writer may use some strong point to convince the readers.

Techniques used in persuasive writing


The persuasive writing technique plays an important role for a writer. He can use a variety of techniques to persuade their readers.

While writing it is important how you convince people or how do you persuade them?  Thus the major part is the selection of the words. While reading or writing a topic, the persuasion should reflect in the article.

While reading or writing a topic, the persuasion should reflect in the article. Most noteworthy is the use of persuasive writing techniques in the essay.

Here are the examples of persuasive writing techniques, which will help you understand it more deeply.

1. Attacks

The writer attacks an opponent or idea. He puts down persuasion techniques against the opponent or idea. Attacks can attempt to embarrass or insult an opponent.


Anyone who judges other people based on race is unfair and foolish.

2. Clichés

It is a term that has been overused to the extent that they are commonly understood by the society.


It is not the destination that matters most, but the journey along the way.

3. Colloquial Language

It is a word or phrase used in informal language. In the case of formal situation, we do not use these words and phrases. It is a language typically used in everyday speech. It is easily understandable.


”That totally grossed me out” vs. “That really disgusted me.

4. Emotive language

These are the words used to create an emotional impact or response from the audience purposely. The writer uses Emotive language in order to have a great emotional impact on their audience.


This disastrous situation will not only get worse unless we do something about it.

5. Exclusive Language

This technique excludes somebody else through the words they use.

you can recognize them by the use of pronouns ‘they’, ‘them,’ and ‘those.’


“It’s all their fault because they are the ones who made the decision.’’

6. Inclusive Language

When the writer makes a statement that claims to agree with the audience is Inclusive language.

It can also make the audience deeply engaged thus making them agree with the writer. The example of Inclusive words are us, we, you, and ours.


It is time for us to show our belief in frienship and treat people equally.

7. Evidence

There are three main types of evidence: Anecdotal, Expert Opinion, and Statistical evidence.

Anecdotal evidence

Collecting the evidence in an informal manner and relying entirely on personal testimony is termed as Anecdotal evidence. A writer often uses personal anecdotes.

Hence, it helps the writer to support an argument and to make themselves appear more credible.


You know, when I was a kid, my dog was my best friend.My childhood was better because of him.

Expert opinion

To make a writer’s position seem more credible, they may quote the opinions of experts that correspond with their own.


Teenagers are becoming more rebellious as they enter childhood, says child psychologist Jean Marie.

Statistical evidence

Statistics evidence are the numerical proof of an argument. It is showed through bar diagram, graphs, and statistics.


A recent survey found that 90% of students favored no school uniforms at all.

8. Formal language

The formal language can make the author sound knowledgeable while removing emotion from the issue. Formal language is a more extensive and sophisticated use of language.

There is a widespread use of formal language in persuasive writing techniques.


The girl whom I met in Singapore was interested in working in Australia.

9. Emphasis

There are three types of emphasis that writers use to draw the reader’s attention: Repetition, Cumulation, and Alliteration.


Repeating a single word a number of times over is repetition.


We will all suffer years to come unless we stop this government, stop them in the workplace, stop them in the polls, and stop them on Election Day.


Using many similar words in a short space is Cumulation.


This task requires guts, determination, grit, and willpower.


Repetition of the first sound in consecutive words is alliteration.


To rip people off so blatantly shows Mr. Craven to be cruel, calculating and crooked.

10. Rhetorical question

These are types of question asked in order to create a dramatic effect or to make a point rather than to get an answer. The idea here is not to receive an answer but to give stress on a point.


Do we want our children growing up in a world where people threaten them with violence on every street corner?

11. Exaggerations or Hyperbole

A Hyperbole is an extreme exaggeration used to make a point for emphasis or humor. Exaggerating the scale of an issue can draw an emotional response from a reader.


  • “I am so hungry I could eat a horse.”
  • “Her brain is the size of a pea’’.

12. Generalizations

It goes hand in hand with stereotypes. They are a statement or concept obtained from specific cases. Generalizations are the most common persuasive writing technique.


A store manager might see one or two teenagers shoplifting, and write a letter to the editor claiming all teenagers steal and can’t be trusted.

13. Hypothetical evidence

Hypothetical Evidence is based on claims typically based on a “what if” statement.


“What if the world ends tomorrow.”

14. Logic and reasoning

The use of a valid argument developed step by step with reasoning and evidence. There is justification to support each main point, to influence an audience.


‘If we don’t have the resources to support an increased population, we can’t sustain this level of immigration. It’s that simple’.

15. Metaphors and Similes


A figure of speech in which a word or phrase is applied to an object or action to which it is not literally applicable. There is a direct comparison between the two things- one becomes the other.


‘He was on a roller coaster of emotions.’


A figure of speech involving the comparison of one thing with another thing of a different kind used to make a description more emphatic or vivid.


‘He is as funny as a barrel of monkeys.’

16. Repetition

An act of saying and writing something already said or written more than once. Repetition is like using a word or phrase several times.


Let it snow, let it snow, let it snow.

“Oh, woeful, oh woeful, woeful, woeful day!

–Shakespeare, Romeo and Juliet

17. Sensationalism

Sensationalism presents stories in a way that intends to provoke public interest or excitement, at the expense of accuracy. It leads the audience to believe it is important, dramatic and extreme than it really is.


One exciting news headline from the newspaper; “Aspirin May Kill You,” in giant, bold, and black letters. Yet in the article, we find that the world “may” shows that aspirin “may kill you…if you take 400 tons of it in one gulp.

18. Pun

A joke is exploiting the different possible meanings of a word or the fact that there are words which sound alike but have different meanings.


“The cartoon animator felt imprisoned by his job. He could not free himself from his cel”.

19. Graphs and Diagrams

The presentation of the persuasive writing techniques is in a visual form. With the help of graphs and diagrams, you can see the evidence.




20. Jargon

Jargons are special words or expressions used by profession or group that are difficult for others to understand.


  • I need a script in order to pick up the medicine. (medical jargon for “prescription”)
  • Your objection is overruled. (legal jargon)

21. Humor

It is the quality of being amused or comic, especially as expressed in literature or speech.

Humor, such as puns, irony, sarcasm, satire, and jokes can be persuasive by dismissing opposing views, providing a more engaging and friendly tone, and sway an audience by having them enter into the joke.


‘Totally Artraged’ as a pun on ‘Totally Outraged’ when talking about controversial art.

22. Analogy

An analogy is a form of reasoning which compares one thing with another in order to make a particular point.


A school is like a prison, and the students are like prisoners.

23. Connotations

The emotional meanings associated with the word are connotations.  While writing the authors often choose their words carefully so that the connotation can suit their purpose.


Kill and slaughter both mean the same thing, but the word slaughter causes the audience to imagine the act.

24. Cause and effect

First of all, start with the cause and then add the effect or effects afterward. This is particularly concerned with words in a single sentence, although the logic applies if spread across sentences.


If I help you, you will be more successful.

25. Appeals

A writer uses this persuasive technique to appeal to the reader’s sense of logic, emotion, and ethics. The main objective is to persuade the reader to get agree with the writer’s point of view.

The persuasive appeal is composed of three main components: logos, pathos, and ethos. They are also known as the modes of persuasion.

There are three basic modes of persuasion:

Logos (Logics)

A logical appeal is one that appeals to the mind. A logical appeal is the strategic use of claim, evidence, and warrant to convince an audience to do or believe something. Logos is an appeal to logic and is a way of persuading an audience by reason.


“History has shown time and again that absolute power corrupts absolutely.”

Ethos (Ethics)

Ethos is an appeal to ethics, and it is a means of convincing someone of the character or credibility of the persuader. It establishes the writer as fair, unbiased, open-minded, ethical, and honest. The writer creates a sense of him or herself as trustworthy, honorable, and credible.


“As a doctor, I am qualified to tell you that this course of treatment will likely generate the best results.”

Pathos (Emotion)

Pathos is an appeal to emotion and is a way of convincing an audience of an argument by creating an emotional response. Emotional appeals target the emotions of the reader to create some kind of connection with the writer and his or her claim.

Since humans are in many ways emotional creatures, pathos can be a very powerful strategy in an argument. However, emotional appeals can be transparently manipulative.


“If we don’t move soon, we’re all going to die! Can’t you see how dangerous it would be to stay?”

Ten Common Persuasive Appeals

Till here we discussed the modes of appeals. Now we will discuss the ten common persuasive appeals. This will guide you a different format of writing.

1. Added Value 

Target Audiences

Adults, collectors, persons with limited resources

This is an appeal to our economical side. We are looking for good deal and savings.  The desire is to obtain the things we want for as little as possible.

It also relates to the desire to collect and maintain things we value — including money, art objects, stamps and baseball cards.


Buy one, get one free.

Twenty percent off if you order before midnight.

Be sure to collect the entire set before supplies run out.

2. Adventure/Challenge

Target audiences

Younger people, males

A writer uses this appeal to justify or prove his statement. His challenges the reader that his thesis is correct. It attracts the reader’s attention.



Join the Navy and see the world.

Go for the gusto.

3. Argument/Comparison

Target audiences

Confronted people, people who like to compete, comparison shoppers.

This can take an intellectual approach, appeal to one’s emotions, or a combination of both.  It is a way to address forces that threaten us.  It I also used in comparison with another product.


Fight back against high prices.

4. Companionship/Attraction

Target audiences

Single people, camp followers

Humans are social creatures.  We tend to enjoy the company of others.  In the basic sense, we are looking for love.  In a much broader sense, people enjoy being a part of a bigger group.

Sometimes the focus is on becoming a member of an elite organization.  The appeal can be intellectual or emotional.  Images of happy people interacting with one another are widely used.


The Few.  The Proud.  The Marines.

Wouldn’t you like to be Pepper too?

5. Fear/Safety

Target audiences


Fear or safety appeals keep us from doing things that can bring us danger. It also motivates us to take an action that can protect us from a potential threat.   The use of this appeal is highly dependent upon the action feared.  Children who have not experienced serious illness are not likely to respond to that kind of appeal.  However, they are more likely to respond to the fear of the dark and the unknown.  The fear of losing one’s job may be more real than losing one’s life.


Seat belts save lives.

Know the seven warning signs of cancer — before it is too late.

Help take a bite out of crime.

6. Guilt

Target audiences


The argument attempts to persuade by making the person feel guilty for not accepting the position.

The effectiveness of this appeal is highly dependent upon the targeted audiences.  Various people have social instilled guilt in different ways. The key is knowledge of the specific public.


Don’t buy life insurance for yourself.  Buy it for those left behind.

A mind is a terrible thing to waste.

Voting is not a privilege.  It is a responsibility.

7. Loyalty

Target audiences


This is a very broad category for a wide range of appeals.  People are loyal to many things: family, friends, social groups, and nation.


Buy American.

Give to the United Way.

Look for the union label.

8. Empowerment/Independence

Target audiences

Young people, women, disadvantaged, free spirits

In these increasingly complex times, more and more people want to take greater control of their own lives.  This appeal works well with those who see themselves as being on the outside looking in.

It is also an effective appeal among those who fashion themselves as rugged individualists.


You’ve come a long way, baby.

Be all that you can be.

Take charge of your future.  Enroll in night classes.

9. Pride/Vanity

Target audiences

Social climbers. Teenagers, young, and adults.

This appeal can be very powerful.  It takes several forms: reputation, self-respect, prestige, and vanity.  It drives by how we view ourselves and how we want others to see us.

The appeal is particularly effective among teenagers and young adults trying to establish their identities.  Persons concerned about their standing within their social circles also respond.

The ownership of certain products, such as luxury cars, can be an example of a statement of social standing.


Be the first on your block to own one.

You deserve the best.

Why would you want to own anything less?

10. Reverence/Worship

Target audiences


Source credibility is the key to the effectiveness of this appeal. Most importantly, we hold certain people, institutions, and values above all others.  We often hear testimonials from specific individuals, such as actors or athletes.

We also pay attention their roles, as a parent or as a doctor.  A popular tactic is to associate a product with valued traditions or institutions.  At its highest level, this appeal takes form in a statement of religious belief.

However, the use of religion in support of a product or cause is a sensitive issue and can backfire.


Baseball, hot dogs, apple pie and Chevrolet.

I want to be like Mike.

Nine out of ten hospitals give Tylenol to their patients.

After reading all the persuasive language examples, now you must have got the extensive knowledge. It will help you understand that how a writer persuades. In addition to all the definition, the examples will give you an extensive and detailed knowledge.

Moreover, these persuasive writing technique list will help you write an essay easily. In addition to this, you can write your essay in a different format. Learn the persuasive writing techniques in a different yet interesting way and implement in your studies now.

Helpful tips for writing a successful persuasive essay

Last updated: May 19, 2016

A persuasive essay uses reason to demonstrate that certain ideas are more valid than others in academic writing. The purpose of such an essay is to encourage readers to accept a particular viewpoint or act in a particular way. A persuasive essay must be based on sound logic and must contain factual evidence to support the argument.

How to write a persuasive essay

Take a stance. What do you think about the issue? What side will you take? Be aware of any prejudices you might have that could color your argument. What resolution will you suggest?

Know your audience. Determine if your audience will agree with your position and why they may not. You must be able to understand both sides of the issue in order to successfully argue your point of view.

Thoroughly research your topic. The point of a persuasive essay is to provide detailed and compelling evidence—you should be able to disprove the opposing argument. It will likely be necessary to undertake library-based research in order to accomplish this.

Think about the structure of your essay. Determine what evidence you will include and the order in which you will present it. Remember, it must be logical.

Support your argument. Use hard facts. You can gather these from your research, observations, or personal experiences. But be careful! In order to avoid plagiarism, you must cite your sources. You should always use verifiable statistics. It is important to be able to back up your argument with data. In order to further strengthen the argument in your persuasive essay, try using one or two direct quotes from experts on the topic. Finally, provide meaningful examples to enhance and clearly illustrate your argument.

How to organize your persuasive essay

The introduction.The introduction in your persuasive essay should grab the readers' attention and provide background information about your subject. It should end with a clear statement of your thesis.

The body. The body should consist of all the arguments that support your thesis. Each paragraph should focus on one particular point. Next, include one or two paragraphs to succinctly explain and refute the most compelling opposing argument.

The conclusion. The conclusion should restate the main argument and supporting points. After all, the point of a persuasive essay is to convert your readers to your point of view.

Take a breather

Take a day or two off. Let your essay sit and your mind rest. Then, read your persuasive essay with fresh eyes. Ask yourself if your essay is logical and convincing. Will your readersbe persuaded by your argument? Did you provide enough evidence in the way of facts, statistics, quotes, and examples?

Want to learn more?'s ebook How to Write an Essay in Five Easy Steps will provide you with the knowledge and tools you need to confidently write essays.

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